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How do you drive customers to notice your brand? How do you lead them to patronize your products? How do you communicate to your potential clients without actually selling your services or products?
To sell without actually selling is possible with content marketing since it can be a form of communication by delivering information to your potential buyers and help them make intelligent choices. They key is to provide consistent valuable information which can translate to loyal clients.
One of the most effective ways to introduce the product is through a creative blog. Writing articles to develop curiosity and create the need among the potential customers is crucial to keep the business running. The blog is best written from the perspective of the customer and let them realize how one of their needs (health, food, or shelter) can be provided with just one click away (online shopping).
With the constant evolution of social media and the introduction of new applications such as Instagram, Periscope, and Snapchat, providing pictures is not enough. More should be included to market the product effectively.
Here comes the introduction of video blogs and using online video for content marketing. Ann Hadley, the author of “Everybody Writes” says in her interview with Alyce Currier that videos play an important role in content marketing.“It makes the story real and tangible and can add life to the brand.”
Youtube has millions of subscribers who are continuously looking for entertainment or products that best answer their needs. These videos can be instructional in nature, provide motivation or self-help directions, or even can provide help for budding entrepreneurs. This trend might as well be used for content marketing.
Online videos have an unlimited reach which means unlimited sales, multiple subscribers, and the rise of brand awareness in the international market. Creating a spectacular video does not require full-time work from your advertising team. If you are on a tight budget, you can actually let go of your production team. Using a high-quality action camera to make a substantial video can be a huge advantage.
The 4K Ultra HD action camera is one of the only cameras with an upgraded 4K sensor (significantly better than 1080p) which gives you TRUE Ultra HD. It can capture the right message you want your clients to receive. It has Wi-Fi ability for your live video feed and using your smartphone to control the camera while filming.
A reminder to always make sure that the video is relevant to the audience you want to consider. In this manner, your message is clearly noticed and understood. Otherwise, it is a waste of your precious time.
Take advantage of the online videos provided on social networking sites such as Facebook, Snapchat, Instagram, Twitter, and Periscope. Also, use the appropriate hashtag. Allow users to share your videos by providing an icon of each social networking sites available. There is a good reason why some videos are going viral, so make yours now.
Happy selling, I mean filming!