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There is a good variety of content marketing and you can choose what is best for your product, services, or opportunity. You can make use of podcast, eBooks, creative blogs, and the current trend of using online videos. The goal is to always engage potential clients by providing them with free samples, services, and online review while promoting your brand at the same time.
It is then important to choose quality content marketing that offers unique solutions to your buyers need. Remember, the web is always available to search for answers. So make use of online marketing at its best.
One great way to increase followers turned into customers or clients is the use of video. There is no need to hire a production crew, with the help of youtube and a reliable action camera such as Ace-Cam 4k Ultra HD action camera, you can start filming anytime. Your online video must focus on what services your client may need.
If your company is into kitchenware, your video can be about quick and easy to prepare 10-minute meals, it will then generate subscribers or followers. For each video that you shoot, make sure to use a high-quality HD camera such as Ace-Cam 4k Ultra that has features of an ultra HD sensor to give you 4k video at 30fps, 2.7k at 30fps, 1080p at 60fps, and 720p at 120fps.
If you ever need to crop your video, or if you want your video to still be usable in a few years when everybody has a 4K TV, you need a 4K camera.
What else do you need to do?
You need to include your brand’s name and a link for online shopping/service on your video. Do it right away - it's so much easier than trying to do it after. There are success stories of new products such as beauty essentials, blender, baby gears, and the likes going mainstream because of an effective online video marketing.
Aside from products, you can also promote your services especially when you are into public speaking or you are a motivational speaker. Given the promising result of online video marketing, what video could you create for your company that might be the spark that can bring revenues overnight? You'd better start planning now.
Aside from video, another form of content marketing that is effective in attracting audience’s attention is infographics. It also refers to information graphics visual representations of information, data, or knowledge intended to present information quickly and clearly. They are great storytellers of your brand and can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. These are generally long, vertical graphics that include statistics, charts, graphs, and other information which users prefer to look at, instead of words.
Michael Schmitz, head of Content Lab at Publicis, Munich collated 197 infographics on the topic of content marketing. This site is a goldmine for your first trending infographics.When it is strategically done, expect netizens specifically your potential clients and loyal subscribers to share it on Facebook, Pinterest, and Twitter.
There are companies that will help you create your visually appealing infographics. There are Visua.ly and Easel.ly. You can also hire a professional to make one for you. Moreover, bloggers can help you promote your infographics.
So start your plan now.